SEO for Small Business: Raise Your Visibility

You are welcome to our guide on SEO for small companies. In today’s digital age, having a strong online presence is vital for fulfillment. Small companies, particularly, can greatly reap the benefits of implementing effective SEO techniques to boost their visibility and reach their target market. By optimizing their websites and content, small companies can improve their search engine rankings, drive organic traffic, and ultimately enhance their client base.

In this post, we will explore the value of best SEO for small business and exactly how it can be a game-changer for his or her online visibility. We will discuss the impact of SEO, the main difference between small business SEO and native SEO, and why it matters. We will provide practical tips and methods to assist small companies maximize their SEO efforts and stand out from competition.

Key Takeaways:

• Implementing SEO strategies can significantly improve the online visibility of small organizations.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is actually a long term investment that can generate organic traffic and attract the correct audience.
• Creating compelling and localized content is crucial for engaging using the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Understanding the Impact of SEO on Small Companies

In this particular section, we will look into the idea of Small Business SEO and explore its influence on small companies. SEO, which is short for Search Engine Optimization, plays a crucial role in improving online visibility and driving organic targeted traffic to websites. By implementing effective SEO strategies, small organizations can enhance their online presence and stay ahead of the competition.

Precisely what is Small Business SEO?

Small Business SEO refers to the optimization techniques specifically tailored for small companies to enhance their visibility on search engines like Google. It requires optimizing various facets of a web site, including content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Difference Between Small Business SEO and native SEO

While Small Business SEO focuses on improving the online presence of small companies generally, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects inside their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more emphasis on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is actually a Game-Changer for Small Companies

SEO has developed into a game-changer for small organizations, providing these with an inexpensive and effective way to contend with larger organizations in the digital landscape. Below are a few key explanations why SEO is essential for small businesses:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can improve their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small companies to focus on specific keywords and optimize their site to draw in the right audience. It will help in driving relevant traffic which is more prone to convert into customers.
3. Cost-Effective Marketing: Compared to traditional marketing methods, SEO delivers a cost-effective means for small organizations to promote their products and services to some wider audience.
4. Long term Growth: SEO is really a long-term investment that will yield continuous outcomes for small companies. By consistently improving their SEO efforts, small businesses can maintain and boost their online visibility, leading to sustained growth.

Overall, Small Business SEO provides the potential to be a game-changer for small organizations, providing all of them with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small companies can acquire a edge against your competitors and thrive in the digital landscape.

Importance of Google Business Profile for Local Visibility

In today’s digital age, using a strong online presence is vital for small organizations trying to thrive. One powerful tool that will significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is really a free listing that appears when people look for companies on Google or Google Maps. It gives you essential information about your business including address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile can have a significant effect on attracting local customers. When individuals look for products or services in their area, owning an optimized and updated profile increases the chances of your business being featured prominently within the local search results. This heightened visibility can drive traffic to your site and ultimately increase conversions and sales.

Additionally, a Google Business Profile lets you showcase your business inside a visually appealing way. You can include photos, videos, and post updates to engage with potential prospects and give them a far more immersive experience.

Furthermore, testimonials and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility to your business. Positive reviews and high ratings can attract more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is vital for small businesses wanting to improve their local visibility. By taking advantage of this free and powerful tool, small companies can increase their online presence, have more local customers, and ultimately grow their business.

Strategic Market And Keyword Research for Targeted Outreach

To be able to maximize the visibility of small businesses online, strategic market and keyword research plays a crucial role. By identifying relevant keywords, companies can make targeted outreach campaigns that attract the correct audience and drive organic traffic to their websites.

The entire process of strategic keyword research involves:

1. Understanding your audience: Conduct market research and develop buyer personas to get insights to the preferences, needs, and pain points of your prospective customers.
2. Identifying industry-specific and site-specific keywords: Use market and keyword research tools to find keywords that are related to your business and location. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that the competitors are targeting and identify gaps or opportunities that will help you get noticed within the search engine rankings.
4. Relevance and look volume: Prioritize keywords that have a great search volume and are relevant to your business. This can make sure that you attract qualified traffic to your web page.

After you have identified the relevant keywords, you can incorporate them into your website content, as well as your headings, meta tags, page titles, and in the body of your own text. By optimizing your articles with these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to potential customers.

Benefits of Strategic Niche Research for Small Businesses
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One from the key factors in attracting and engaging your local audience is creating compelling and localized content. This is crucial for SEO agency for your business wanting to begin a strong online presence and interact with their target audience. By focusing on topics that resonate with your local audience and incorporating local events and activities into your content, you can effectively grab their attention and build a loyal following.

Identifying Topics That Resonate with Your Local Audience

To create compelling content that resonates together with your local audience, it’s necessary to understand their requirements, interests, and preferences. Spend some time to research and identify topics which can be related to your target audience. Consider conducting surveys or interviews together with your existing customers to achieve advice about their concerns, questions, and regions of interest. This will help you tailor your content to fulfill their expectations and supply valuable information that they find valuable and engaging.

Furthermore, staying up to date with local news, trends, and events can also help you identify topics that resonate along with your local audience. By incorporating timely and relevant information to your content, you are able to position yourself as being a trusted supply of information and establish your business as a go-to authority in your local area.

Incorporating Local Events and Activities in your Content

Local events and activities play a significant role in shaping the material of any community. By integrating these events in your content, you may create a feeling of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social media updates that highlight upcoming local events and activities. This can not merely demonstrate your involvement in the neighborhood but also provide valuable information and entertainment to your audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and additional strengthen your connection with the local audience. It’s a win-win situation, when you provide valuable content in your audience as well as supporting and promoting local companies and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go to Over The Summer”
Video	“Exploring Local Festivals: A Guide to the most effective Food and Fun”
Social Media Marketing Post	“Join us this weekend in the XYZ Farmers Industry for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, you can establish a strong connection and foster engagement. This will help your small business get noticed and make a loyal client base inside your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

In order to boost their online visibility and reach a more substantial audience, small companies have to implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make certain maximum visibility on search engine listings.

One key factor in maximizing SERP visibility is on-page optimization . By optimizing website elements like title tags, meta descriptions, and headers with targeted keywords, small companies can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized both for users and look engines can further enhance visibility.

Another significant aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites can not only drive visitors to a small business’s website but also signal to browse engines that the website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

As well as on-page optimization and backlink building, small companies should consider other effective SEO tactics including:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reducing file sizes and ultizing descriptive alt text
• Utilizing social media marketing platforms to engage with audiences and drive traffic to their internet site
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying updated using the latest industry trends, small businesses can improve their visibility on SERPs, reach their target market, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Companies

Tactic	Description
On-Page Optimization	Optimizing website elements and content to boost SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to boost website authority and visibility
User-Friendly Website Design	Creating a website that is certainly easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and using descriptive alt text for improved search visibility
Social Media Marketing Engagement	Using social networking platforms to interact with audiences and drive visitors to the site
Local SEO	Implementing techniques to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is crucial for the success of small businesses. One efficient way to do this is through strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays a vital role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns with their target audience’s needs and interests, they position themselves as experts within their industry. This helps to develop trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is yet another key benefit of implementing SEO strategies. By optimizing their internet site and content for search engine listings, small businesses can enhance their visibility on search engine results pages (SERPs). Because of this when potential customers look for relevant keywords or phrases, the business’s website is more likely to can be found in the top search engine rankings.

By appearing in the top search engine results, small companies can attract organic traffic, generate leads, and enhance their odds of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as increasing numbers of people are in contact with the business’s name and offerings.

Additionally, SEO can help small companies attract a loyal customer base. When businesses consistently deliver valuable content and offer a seamless user experience, they generate positive associations making use of their brand. This enhances client satisfaction and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal customer base

Tailoring Your SEO Technique for the Niche

In the world of SEO, one size fails to fit all. It is crucial for small companies to tailor their SEO approaches to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small organizations can effectively boost their online visibility and stay ahead of the competition.

Customizing SEO Approaches for a number of Small Business Types

Each small business type has its own unique requirements and target market. Customizing SEO approaches involves knowing the specific needs in the business and tailoring strategies accordingly. For instance, a retail store may give attention to local SEO and optimizing product listings, while something-based business may prioritize content marketing and customer reviews.

By conducting thorough research and research into the target audience, small businesses can uncover the very best SEO tactics that resonate making use of their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to Improve Your SEO Game

One from the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and methods employed by competitors inside the same industry, small organizations can gain valuable insights and identify areas for improvement.

Competitor analysis helps small companies understand the keywords, content, and backlink profiles which can be driving their competitors’ success. This information may then be utilized to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and gain a competitive edge within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the success of small companies. Search engine listings like Google consider customer reviews and social engagement as important ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews work as a powerful form of social proof that may influence potential prospects and look engines. Whenever a small business features a high level of positive reviews, it signals to browse engines that the business is trusted and reputable. Consequently, search engines like google may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small organizations can actively generate and showcase social proof to improve their SEO efforts. Below are a few strategies:

1. Encourage satisfied customers to leave reviews: Small companies can ask happy customers to go out of reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and attract more customers.
2. Reply to reviews: Engaging with customer reviews implies that the business values customer opinions and cares about customer care. Responding promptly and professionally could have a positive influence on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their site or social media marketing platforms. These testimonials serve as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues can help mitigate any potential negative impact on search rankings and brand reputation.

Final Thoughts

Leveraging reviews and social proof is a crucial part of a highly effective SEO strategy for small companies. By harnessing the strength of positive reviews and effectively showcasing social proof, small companies can boost their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the strength of Local Keywords

So that you can optimize your small business’s online visibility, it’s necessary to understand the effectiveness of local keywords. Local keywords are search phrases which can be specific to particular geographic location, enabling you to target potential customers in your area. By including these keywords in your website content, it is possible to increase your chances of appearing in local search engine results and attracting relevant traffic.

When selecting local keywords, it’s important to consider the unique characteristics of your target market as well as your local market. This will help you choose keywords that resonate together with your potential customers and align making use of their search intent. By understanding the specific terms and phrases that your local audience uses when searching for products or services like yours, it is possible to optimize your articles to meet their demands and improve your website’s visibility in local search engine results.

Integrating Local Keywords into Your Website’s Metadata

Integrating local keywords into your website’s metadata is an efficient approach to signal to look engines that your business is applicable to local searches. Metadata refers back to the information that is certainly a part of the code of your own web pages and it is not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engines like google with valuable details about your business’s location and improve your odds of appearing in local search engine results.

For instance, you can contribute local keywords inside your page titles, meta descriptions, and image alt tags. This can help search engines understand the context of your own content and hook it up to relevant local searches. When designing your metadata, be sure to include compelling and relevant information that entices users to click your internet site searching results.

Along with metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This can include your page headings, body text, and image captions. By weaving local keywords seamlessly in your content, you are able to improve your website’s relevance for local searches and increase the chances of you attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively into your website’s metadata, you can improve your small business’s online visibility and attract local customers who are actively trying to find the products or services you are offering.

Image Optimization along with its Influence on SEO Performance

In terms of improving SEO performance for small organizations, image optimization plays an important role. Optimized images not only improve the appearance of a website but additionally contribute to reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly lessen the time it takes for webpages to load. This might lead to better user engagement and increased organic traffic.

There are numerous techniques for optimizing images:

• Compressing images without compromising quality: By reduction of the file scale of images, businesses can ensure faster loading times without having to sacrifice visual appeal.
• Utilizing the appropriate image file format: Selecting the best file format, including JPEG or PNG, based on the image content may help optimize loading speeds.
• Implementing lazy loading: This procedure involves loading images only while they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small companies can produce a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engines be aware of the content but in addition improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the photo. This enables search engine listings to associate the image with relevant search queries, improving the probability of higher rankings in image search engine rankings.

As well as alt text, optimizing file names is essential. When saving image files, small businesses should use descriptive file names that incorporate relevant keywords. It will help search engine listings comprehend the image’s content and increases the overall SEO performance.

By optimizing images through alt text and file names, small companies can boost their online visibility and get more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the most preferred way of accessing the internet. Being a small business, it is vital to prioritize mobile responsiveness to provide user-friendly experiences for your audience. Not only does it enhance the overall usability of your own website, but it additionally features a direct effect on your SEO company Thailand performance.

Mobile responsiveness refers back to the ability of any web site to adapt and display properly on different screen sizes and devices. It ensures that your website looks and functions seamlessly, regardless of whether it really is accessed over a desktop computer, smartphone, or tablet.

With regards to SEO, mobile responsiveness plays a significant role in search engine rankings. Search engines like google, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites will probably achieve greater rankings in search results, ultimately causing increased visibility and organic traffic.

Optimizing your site for mobile devices involves various factors. Firstly, you should ensure your website was created using a responsive web design framework. This allows your internet site to automatically adjust and adapt its layout based on the unit and screen size it really is being viewed on. The material, images, and overall design should be optimized to match smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and reduce search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.

Usability is vital on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features like collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, leading to increased engagement and conversions.

By ensuring mobile responsiveness for the small business website, you are not only catering to the evolving needs and preferences of the audience but additionally boosting your SEO performance. With increasingly more users counting on mobile devices to access information, products, and services, providing an individual-friendly mobile experience is vital for the success and expansion of your small business.

The Final Word

SEO is not only a quick-term fix for small organizations; this is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can enhance their online presence, attract more targeted visitors, and ultimately enhance their revenue.

In terms of SEO, patience is vital. It requires time for search engine listings to acknowledge and rank websites according to their optimization efforts. However, the long-term benefits of SEO make it an essential tool for small business growth. It allows organizations to establish their brand authority, interact with their target audience, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough market and keyword research and implementing targeted outreach campaigns. By comprehending the needs and preferences of the local audience, you could make compelling and localized content that resonates with them. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness are also crucial for providing an individual-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and remain ahead of the competition. Having a solid SEO foundation, small businesses can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO refers to the procedure of optimizing a small business’s website and web-based presence to improve its visibility and rankings on search engine results pages (SERPs). It involves implementing various strategies and tactics such as niche research, on-page optimization, and link building to attract more organic traffic and potential prospects.

What exactly is the distinction between Small Business SEO and Local SEO?

While Small Business SEO concentrates on enhancing the overall online visibility of a small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to attract customers within a specific geographical area.

Exactly why is SEO a game-changer for small businesses?

SEO is a game-changer for small companies because it levels the playing field and allows them to contest with bigger brands. By implementing effective SEO strategies, small businesses can increase their visibility, attract targeted organic traffic, and make brand authority within their industry. This may lead to higher web site traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the importance of using a Google Business Profile for small companies?

Using a Google Business Profile is vital for small businesses as it enhances their local visibility and credibility online. A Google Business Profile provides essential information like business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small companies appear in local search engine rankings making a positive impression on potential customers.

How could strategic niche research benefit small organizations?

Strategic niche research helps small companies identify by far the most relevant and valuable keywords for his or her industry, audience, and business goals. Through the use of these keywords within their website content, blog posts, along with other digital marketing efforts, small businesses can get more organic traffic, improve their search engine rankings, and enhance their odds of converting visitors into customers.

How can small businesses create compelling and localized content?

Small companies can make compelling and localized content by identifying topics that resonate making use of their local audience and incorporating local events and activities into their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique elements of the neighborhood area within their blog posts, articles, and social media marketing content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small businesses rank higher on search engine results pages and attract more organic traffic.

How can small organizations build brand awareness with SEO?

Small businesses can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small organizations connect to their target audience, increase brand recognition, and ultimately, boost their brand presence online.

How can small organizations tailor their SEO strategies for different business types?

Small businesses can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This requires conducting thorough market research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals from the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.

How could small companies leverage reviews and social proof in SEO?

Small organizations can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to exhibit engagement and trustworthiness, and showcasing these reviews on their site as well as other online platforms. Positive reviews and social proof not merely boost search engine rankings but in addition instill trust in potential prospects, leading to increased conversions and business growth.

The reason why localizing SEO efforts important for small businesses?

Localizing SEO efforts is very important for small businesses because it enables them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences from the local audience. By centering on local SEO, small organizations can increase their visibility and competitiveness in the local market.

So how exactly does image optimization impact SEO performance for small companies?

Image optimization plays a substantial role in improving SEO performance for small businesses. By optimizing images for webpages, such as reducing file sizes and looking after appropriate dimensions, small organizations can improve website loading times, enhance user experience, and increase their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Exactly why is ensuring mobile responsiveness essential for small business websites?

Ensuring mobile responsiveness for small business websites is essential because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the likelihood of higher search engine rankings. Optimizing websites for mobile devices enhances the overall SEO performance for small organizations so it helps them attract and retain mobile users as potential customers.